ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, March 25, 1992                   TAG: 9204080015
SECTION: EXTRA                    PAGE: E-4   EDITION: METRO 
SOURCE: CANDY SAGON THE WASHINGTON POST
DATELINE:                                 LENGTH: Long


AMERICANS REVEAL DRAMATIC CHANGES IN WHAT THEY EAT

Judy Putnam knows what you've been eating.

She knows that you love pizza more than ever; that you've switched to low-fat or skim milk, but you're still guzzling those soft drinks; that you're eating more fresh fruit, less beef, but you can't pass up sweets.

She even knows that you're eating more prunes than usual, but she's too polite to inquire why.

How does she know all this?

For 25 years, Putnam has been a U.S. Department of Agriculture researcher, first tracking Americans' attitudes about their diet and now keeping an eye on what the country is actually consuming.

From her cubicle at the USDA Economic Research Service in downtown Washington, Putnam and her trusty computer have released figures that show how food consumption in the United States has changed dramatically in the last 20 years.

Her report contains some news that will make nutrition experts happy, and some that will make them pull their hair in frustration. Either way, it doesn't surprise Putnam.

"For 25 years, I've been looking at how people are changing their diets for health reasons. In areas where we can eat more, we do well. Where we have to cut back, we have problems," she says.

She means that nutritionists have urged us to eat more fresh fruits and vegetables - and that we've done it. As for sugars and fats, which we're constantly being warned to reduce, no one's paying a whole lot of attention, judging by her latest data.

But before we get to the specific figures, Putnam makes a few cautionary comments.

"These figures are only estimates," she stresses, smoothing the cover of her newest report before she hands it over. The way the USDA comes up with the numbers is to take a commodity - corn, for example - and figure out how much of it is produced. Subtracted from this number is the amount that goes into industrial uses, farm-animal feed and exports. What's left over is assumed to be the amount that Americans eat.

This is not always exactly accurate, Putnam notes. The amount of poultry that Americans supposedly eat, for instance, also includes the amount of chicken and turkey parts that are going into their pets' food. And the figures for fats and oils includes the ever-increasing amount of oil being used by restaurants for frying up our favorite burgers, nuggets and french fries. We're not actually consuming all that oil, although it is being used to feed our demand for fried fast food.

Still, these are the most accurate figures available for tracking the trends in what Americans are eating.

What Putnam has found in looking at data spanning 1970 to 1990 is that Americans are consuming more food per capita than ever. "If we keep this up, we're going to be blimps by the year 2000," she says with a laugh.

She's also found that our diets have shifted away from having meat or animal products as the main dish, and instead we're mixing our meat with vegetables, fruits, nuts and grains.

For example, we're eating more breakfast cereal instead of breakfast meats and passing up a steak or plain chicken for stir-fried meat and vegetables over rice, pasta entrees, pizza, tacos, enchiladas and fajitas.

In fact, our consumption of plant-based foods has far outpaced animal products, especially in the last five years. In the 1970s meat, chicken, pork and eggs made up the bulk of our diets. By the end of the decade crop-based foods like cereals, flour, fruits, vegetables, nuts and vegetable oil had begun to rise, and since 1984 they have dominated what we eat.

USDA figures show that per-capita consumption of crop products soared 16 percent in the past 20 years, while consumption of animal products rose less than 1 percent.

This is good news, says Judy Dodd, president of the American Dietetic Association. "I'm glad to hear we're eating more crop-based foods. Good nutrition is based on a mixture. For years I thought the public had forgotten about variety," she says.

Going along with this general trend is the fact that Americans cut back on high-fat food sources such as red meat, eggs, whole milk, butter and lard in 1990 and ate more low-fat foods like poultry, fish and shellfish, fresh fruits and vegetables, grains and low-fat milk products.

However, before we pat ourselves on the back too much, Putnam also has some bad news.

First of all, Americans don't just have a sweet tooth; it's more like a whole set of molars. Despite the growing popularity of low-calorie sweeteners, Americans refuse to give up their sugar.

Consumption of all kinds of calorie-laden sweeteners increased by 15 pounds per person between 1970 and 1990. Our use of corn sweeteners nearly quadrupled during the same period - most of it due to the skyrocketing use of soft drinks.

Although corn syrup has replaced sugar in soft drinks, refined sugar still has increased by 4 pounds per person since 1986 because of our love of bakery treats and sweet cereals. In fact, the bakery and cereal industry has become the largest industrial user of sugar. It alone accounts for 20 percent of total sugar use for food and beverages, up from 14 percent in 1980.

And then there's the subject of how much fat we're eating.

"Americans didn't quite get the message," observes Judith Solberg, public health nutrition director with the Iowa department of public health. "They knew they were supposed to decrease their saturated fat, so they just started using more vegetable oil. They don't understand that they need to decrease the entire [amount of] fat in their diet."

Indeed, Americans have cut back on saturated fat from products like lard, butter, whole milk and red meat, because of what Dr. C. Wayne Callaway at George Washington University calls "the cholesterol witch hunt" that tried to pin all the blame for heart disease on this one factor.

Unfortunately, Americans have replaced the animal fat with vegetable fat, consuming much more vegetable fat and oil in the form of fried foods and salad dressings. They're also increasing their use of cream, sour cream and cheese, which are generally higher in fat.

Even with our cutbacks in animal fats, Putnam says, the amount of calories we get from fat in our daily diets has been steadily increasing. At the turn of the century, "we got 32 percent of our calories from fat," just about what the American Heart Association recommends. "Today it's at 43 percent," Putnam notes, despite the constant barrage of messages about cutting back on fat.

"We know we shouldn't eat fat, but we're not sure what to eat instead," Putnam surmises.

Here are some points from the USDA's figures on American consumption:

Cheese consumption is on the rise, undoubtedly due to our love for pizza. In 1990, each American consumed nearly 25 pounds of cheese. The biggest increase was from Italian cheeses, particularly mozzarella.

Per-capita consumption of poultry products has increased steadily since the 1970s, reaching 64 pounds by 1990. By weight, chicken consumption has increased the most in the last 20 years, equaling 21 pounds consumed per person in 1990. But on a percentage basis, turkey has risen faster, more than doubling during the past 20 years to 14 pounds per person.

Annual egg consumption has dropped from 276 eggs per capita in 1970 to 187 in 1990.

On a per capita basis, Americans went from consuming 214 pounds of whole milk in 1970 to only 88 pounds in 1990. Skim milk increased from 12 to 23 pounds, and low-fat shot up from 30 to 98 pounds in 20 years.

Per-capita consumption of fresh fruits rose 18 pounds from 1970 to a total of 90 pounds in 1990. This stemmed entirely from the increasing popularity of fresh noncitrus fruits, particularly bananas, apples, grapes, pears and strawberries.



 by CNB