ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: MONDAY, March 30, 1992                   TAG: 9203300208
SECTION: EDITORIAL                    PAGE: A-10   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short


WPVR LEFT VOID IN LOCAL RADIO

I REFER to Virginia Foster's (March 9) letter on WPVR's change to a light-contemporary format.

If you travel and car-radio listen and like what WPVR used to broadcast, you find most locales have one old-fashioned, elevator-type, dentist-office-music radio station. The Roanoke area once had two such stations, but for many years now has had only one - WPVR.

Someone must think it's good business to be one of many radio stations playing modern stuff. I would have guessed it was profitable to be unique.

I hope some enterprising radio businessman will jump in the void left by WPVR. Meanwhile, I'll play tapes. THOMAS WIGGINS CLIFTON FORGE



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