PREMIER BANK REWARDS LOYALTY OF CUSTOMERS

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, March 14, 1993                   TAG: 9303120066
SECTION: CURRENT                    PAGE: NRV-4   EDITION: NEW RIVER VALLEY 
SOURCE: New River Valley bureau
DATELINE:                                 LENGTH: Short
PREMIER BANK REWARDS LOYALTY OF CUSTOMERS
Premier Bank Inc., with offices in Speedwell, Wytheville, Rural Retreat, Fort Chiswell, Pulaski, Dublin, Shawsville and Salem, is starting a program to reward customer loyalty with services.
Its "Loyalty Banking" program is based on the accounts each customer has with the bank and the number of years a customer has banked there.
The customer gets loyalty "bonus rates" on deposits and loans, and other benefits.
Points are awarded for each account with the bank, each year of banking with Premier, and for family members or friends referred to the bank. All this is computed for each customer to determine loyalty benefits.
All Premier customers qualify for the program, at no charge. Customers can contact any Premier employee to register.

by Archana Subramaniam by CNB