BALTIMORE NATIVE NAMED TO HEAD SCIENCE MUSEUM

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, March 18, 1993                   TAG: 9303180284
SECTION: VIRGINIA                    PAGE: C-4   EDITION: METRO 
SOURCE: WENDI GIBSON RICHERT
DATELINE:                                 LENGTH: Short
BALTIMORE NATIVE NAMED TO HEAD SCIENCE MUSEUM
Kenneth J. Schutz, a native of Baltimore, has been named executive director of Roanoke's Science Museum of Western Virginia.
He replaces James Sears, who recently became general manager for Center in the Square, where the museum and other cultural organizations are housed.
Schutz, who holds a bachelor's degree in biology and a master of education degree in supervision and curriculum development, taught middle school science in Baltimore before becoming the Baltimore Zoo's first teacher-in-residence. He later was named the director of marketing and development, a job in which he helped raise $19 million to support renovation of the zoo's exhibits and displays, and boosted annual attendance from 174,000 to more than 600,000.
After a 10-year career with the zoo, Schutz moved to Charlottesville and in 1990 obtained a master of business administration degree from the University of Virginia's Darden School of Business. He remained there, consulting for a company that provided strategic planning and marketing for businesses.
"This is exactly what I want," he said of his new career Monday, his first day at work in Roanoke.
Schutz already has four goals for the museum: Get the permanent exhibits up to "first-class status;" get a "zippier and more frequent" schedule of rotating exhibits; work with other institutions, particularly the Explore project; and "be a good institutional citizen," not only asking the community and local government for help, but also giving something back.

by Archana Subramaniam by CNB