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                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: MONDAY, January 18, 1993O                   TAG: 9301180048
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A2   EDITION: METRO  
SOURCE: Associated Press
DATELINE: MONTEREY, CALIF.                                LENGTH: Short

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ANTI-SMOKING TV ADS EFFECTIVE, STUDY SAYS

The nation's most ambitious anti-smoking television ad campaign hastened the decline of cigarette smoking in California and cost the tobacco industry $1.1 billion in lost sales, a University of California study shows.

An earlier study showed that the $28 million, 18-month campaign increased the rate at which smokers quit smoking. The new study is the first to look at the campaign's effect on cigarette sales.

Smoking has been shown to be a contributing factor in heart disease and lung cancer, as well as other diseases.

- Associated Press

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