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                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, February 4, 1993                   TAG: 9302040172
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A6   EDITION: METRO 
SOURCE: Associated Press
DATELINE: OSLO, NORWAY                                LENGTH: Short

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OLYMPIC GROUP PAID PR PROS IN NOBEL QUEST

A report that the International OlympicCommittee hired a top public relations company to help it win the 1994 Nobel Peace Prize stunned Norwegians on Wednesday.

The Oslo newspaper Arbeiderbladet reported that IOC President Juan Antonio Samaranch made a campaign for the world's most coveted prize a key part of a 1991 Olympic sponsorship agreement with New York-based Grey Advertising.

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