ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, May 14, 1993                   TAG: 9305140397
SECTION: EDITORIAL                    PAGE: 8   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short


LEGOLAND

PRINCE WILLIAM County in Northern Virginia is in the running with Carlsbad, Calif., to become home to a Lego theme park.

That's right. As in the immortal advice to "The Graduate" in 1967:

One word. Plastics.

The Lego Group, Danish toy-makers, envisions a theme park for youngsters constructed almost entirely from the brightly colored plastic blocks and gizmos that are its stock in trade.

The U.S. project - to be modeled on Legoland, a popular tourist attraction adjacent to the company's headquarters in Denmark - would draw an estimated 1.8 million visitors the first year. It would provide about 700 full-time and part-time jobs and upward to $2 million in annual revenues for Prince William County.

We hope Prince William wins out over California.

Still, it doesn't seem fair that other parts of the state would have three theme parks - Busch Gardens' Old Country and Kings Dominion being the other two - and Western Virginia would have none.

Maybe economic-development officials in Western Virginia should place a call to the makers of the old, wooden Tinker Toys. Something might be made of it.



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