ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, June 6, 1993                   TAG: 9306040472
SECTION: BUSINESS                    PAGE: B-2   EDITION: METRO 
SOURCE: KATHLEEN WILSON
DATELINE:                                 LENGTH: Short


RADIO STATION PLAYS FOR THE NIGHT SHIFT

At 2:55 a.m., the long line of postal employees running the letter sorting machines are all wearing headphones.

Some are listening to tapes or compact discs.

Some are even listening to books on tape.

But most say they're listening to the radio.

"Sometimes it really seems like the radio stations are playing music just for us, ' said Amy Yeakle, a supervisor of distribution operations. "Lots of times the deejays will even say, `this one's for the post office.' "

Ellen Flaherty, program director for WROV-FM, calls the night shift her station's bread and butter.

"The working people are our people," she said, pointing out that public radio station WVTF signs off the air after midnight.

WROV bumper stickers are slapped on various pieces of post office equipment, sending the loud message that postal employees are part of their rock 'n' roll work force.

A promotion is in the works tailored to adapt the station's "After Work R & R" - geared for the 9 to 5 crowd - to the night shift.

The plan is for late-night disc jockey Bill Stevens to take night crews out to breakfast at Scooch's.

"Only it won't really be breakfast," Flaherty explained. "It's going to be like happy hour for people who work all night.

"If they want, they can have burgers and beer. Because that's when most of them eat dinner."



 by CNB