ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, June 16, 1993                   TAG: 9306160135
SECTION: EXTRA                    PAGE: 7   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Medium


THE PEOPLE COLUMN

Just when it looked like Madonna had no new worlds left to conquer, she signs a deal with ABC, her first with a major TV network.

Madonna and ABC on Monday announced an agreement to jointly develop and produce TV specials, movies and at least one four-hour miniseries: "Madonna: The Early Years."

"For my first foray into television, I wanted to join forces with an established network with a high-caliber reputation that was also willing to take chances," Madonna was quoted in an ABC statement.

Details on the projects will be announced later, the network said.

\ What's in a name? A lot of publicity for the former Prince, whose decision to change his name to an unpronounceable symbol is keeping everyone guessing about what the pop star will call himself.

That Sign Guy, HeShe, Purple Prima Donna and Andy - short for Androgynous - are among suggestions made by more than 400 people who have called the Minneapolis Star Tribune newspaper, which invited readers to name that Prince.

The rock singer announced last week that he wants to be referred to with the symbol that combines the signs for male and female. It's also the title of his latest album. But there's no spoken word for the symbol and the former Prince, born Prince Rogers Nelson, gave no clue how to pronounce it.

The newspaper reported Monday that a few callers said they'd go along with whatever Paisley Park, the Minneapolis-born pop-star's record studio, decided.

But most callers were cynical.

"Prince's new moniker can be traced back to old Persian script. Roughly translated it means `gimmick,' " said Tom Shaughnessy of Minnetonka, Minn.



 by CNB