Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SUNDAY, July 18, 1993 TAG: 9312030377
SECTION: EXTRA PAGE: 1 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Short
1888: First modern deodorant, a cream-based concoction called ``Mum,'' is introduced.
1902: ``Everdry'' antiperspirant goes on sale.
1920: Antiperspirants are a hit with actors. Alas, the aluminum sulfate, which inhibits sweating, also destroys clothes and irritates skin.
1941: Hexachlorophene antibacterial agent discovered. It's later used in deodorants.
Post WWII: Aluminum chlorohydrate, found effective and comfortable, is used in antiperspirants. Sweat-conscious Americans are behind its new popularity.
1947: Researchers prove what people already knew: Bacteria mixed with sweat smells bad.
1952: Roll-on developed.
1962: Right Guard, marketed for macho guys who ``really'' sweat, launches the aerosol deodorant market.
1974: Beginning of fluorocarbon/ozone controversy.
1976: Stick deodorants available as alternative to controversial aerosols.
1978: Chlorofluorocarbon propellants banned for aerosols.
1981: More companies introduce stick deodorants and antiperspirants, which become so popular they now make up half of ``underarm protection'' products.
1990: A Cleveland man begins nationwide marketing of Fun 'n Fresh, a deodorant for kids 7 to 12 - though body odor is a byproduct of puberty. His marketing slogan: Be Cool in School.
1993: Now on the market, clear deodorants, an answer to consumer complaints about white residue on clothes, and designer deodorants from people like Calvin Klein and Oscar de la Renta.
\ KNIGHT-RIDDER/TRIBUNE
by CNB