
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, August 19, 1993                   TAG: 9308190081
SECTION: BUSINESS                    PAGE: B7   EDITION: METRO 
SOURCE: 
DATELINE: DETROIT                                LENGTH: Short

SATURN UNHARMED BY MASSIVE RECALL

A week after recalling almost all the cars it has ever built, Saturn Corp.'s reputation for reliability seems unsullied, according to a nationwide survey.

Farmington Hills, Mich.-based Market Opinion Research found 27 percent of 121 potential car buyers surveyed had a better opinion of Saturn after the General Motors unit recalled 352,767 cars to replace faulty wiring that has caused engine fires in 34 cars. Half of the respondents said their opinions of Saturn were unchanged; 21 percent said they looked upon Saturn less favorably.

Similar mass recalls in the past caused much higher disapproval ratings, the survey company said. - Knight-Ridder/Tribune

by CNB