Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SATURDAY, September 11, 1993 TAG: 9309110191
SECTION: VIRGINIA PAGE: B-2 EDITION: STATE
SOURCE: Associated Press
DATELINE: NORFOLK LENGTH: Medium
John R. Broderick, 37, a former assistant professor of public relations at the University of Pittsburgh, will be paid $57,000 a year as director of public information.
That is $17,000 more than the salary paid to his predecessor, Elizabeth M. Clarke, who resigned this summer. Louise Dudley, public information director at the University of Virginia in Charlottesville, is paid $51,000 a year. Christopher Newport University pays $41,278 a year to John Campbell, assistant vice president for development and university relations.
Kay A. Kemper, Broderick's boss, said the school could benefit from boosting its image in fund-raising and a surge of interest among prospective students.
"There was a time when all we were doing was reacting," said Kemper, ODU's vice president for university relations. "Now what we need to move into is a more targeted, proactive plan to get the Old Dominion message to this community, across the state and even beyond that."
But Paul J. Champagne, an ODU associate professor of management, questioned the drive for wider publicity.
"I don't know what the point of broad national exposure is if you don't have the money to run with it once you get it," he said.
State aid to ODU has been cut 20 percent since 1990, and the state is considering an additional cut of up to 15 percent for all state schools.
Kemper said Broderick's salary reflects his experience and a change in job responsibilities. Instead of mostly media work, she said, he will work with the alumni and fund-raising offices.
"Any institution has to look out beyond its neighborhood," Broderick said. "Even a glancing reference in a roundup story in the Washington Post is significant for us."
by CNB