Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: THURSDAY, September 16, 1993 TAG: 9309160293
SECTION: BUSINESS PAGE: B8 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Medium
WASHINGTON - Safeway Stores has pulled about $3 million worth of advertising from The Washington Post suburban editions in an effort to more directly reach consumers, the newspaper said.
Safeway instead will mail the multipage color ad section that used to be inserted inside the Wednesday Food section directly to homes in the Washington area, the Post said.
The newspaper will lose about $3 million this year from Safeway's decision, the report said. The Post's 1991 advertising revenue was $501.8 million.
The Food Marketing Institute said 57.2 percent of all supermarket advertising dollars went to newspapers in 1982, compared to 44.5 percent in 1992. During the same period, direct mail's share moved from 13.7 percent to 31.5 percent. - Associated Press
\ FDIC closes offices; banks aren't failing
WASHINGTON - With banks earning record profits, the Federal Deposit Insurance Corp. will close 15 of the 22 offices and cut half the employees assigned to selling assets of failed banks.
The reorganization of the agency's liquidation division, announced Wednesday, was a response to the reduction in work as the bank-failure rate improved dramatically this year. Banks earned record profits in the first half of 1993.
Half of the division's 6,600 workers will be dropped, mostly by ending temporary jobs.
The reorganization would save $430 million by the end of 1997 and $170 million a year after that.
But Robert M. Tobias, president of the National Treasury Employees Union, said the FCIC is "running a shell game" by idling employees as it continues to hire private workers under contract to do some of its work. - Associated Press
\ USAir's fall-winter fares to Europe cut
USAir has cut fares for fall and winter travel to Europe by as much as 40 percent below those it usually offers at those times of the year.
The exact fares depend on when the tickets are purchased.
Until Sept. 30, USAir will sell tickets for flights from Charlotte, N.C., to London and Frankfurt, Germany, for $378 round trip for travel Monday through Thursday, and $428 round trip on other days. Senior citizens, youths and college students can travel for $348 on weekdays other than Friday. Travel must take place between Nov. 1 and March 15.
Fares will increase $20 for tickets purchased in October, except for youth and senior fares, which will remain the same. Travel on those tickets must occur between Dec. 1 and March 15.
The discounts cannot be used on travel between Dec. 25 and Jan. 6.
The fares are nonrefundable and require a 14-day advance purchase. Passengers must stay over at least one Sunday, but not more than 30 days.
USAir said it hoped to stimulate travel during the traditional slow season for European travel. - Knight-Ridder/Tribune
by CNB