ROANOKE TIMES 

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, October 6, 1993                   TAG: 9310060091
SECTION: BUSINESS                    PAGE: C6   EDITION: METRO 
SOURCE: 
DATELINE: RICHMOND                                 LENGTH: Short

VIRGINIA/LOVERS LOGO TO GET MODERN LOOK

The words will remain the same, but the "Virginia is for Lovers" logo will get a makeover for its 25th birthday next year, state tourism officials said.

The new logo was introduced at this week's convention of the Virginia Hospitality and Travel Industry Association.

Among the changes are different typeface and all capitalized letters. Previously, only the "V" of Virginia was capitalized. The heart, which is a part of the logo, will be moved from the end of the slogan to replace the "V" in "LOVERS."

"It is slightly more contemporary," said John Siddall, chairman of Siddall Matus & Coughter, the public relations and advertising agency for the Virginia Division of Tourism. - Associated Press 


 by CNB