
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, November 24, 1993                   TAG: 9311250368
SECTION: BUSINESS                    PAGE: B7   EDITION: METRO 
SOURCE: 
DATELINE: CHICAGO                                 LENGTH: Short

MCDONALD'S DOES IT: MCDELIVERY

Couch potatoes craving burgers and fries need reach only as far as the phone in parts of the East Coast. It's McDelivery.

In its quest to go where the buyers are, McDonald's has been delivering food from about 80 restaurants in the Tidewater area of Virginia, which includes Norfolk, Virginia Beach, Chesapeake and Suffolk.

Ed Rensi, president of the company's domestic division, said Tuesday it was too early to tell how successful the experiment has been. It began a few months ago.

``We get up to 2,000 calls a day,'' said Chandra McCartney, an assistant manager for the delivery service in Virginia Beach. ``I definitely think it's here to stay.''

Delivery costs are as much as $2.50 or as little as nothing, depending on the price of the meal ordered. The food is kept in insulated bags and there is no guaranteed delivery time.

- Associated Press

by CNB