Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, December 17, 1993                   TAG: 9312180005
SECTION: EXTRA                    PAGE: 1   EDITION: METRO 
SOURCE: wendi gibson richert
DATELINE:                                 LENGTH: Short

PIZZA MAN IS WATCHING

It's hard to imagine they can do much else than grab your money, make change, balance those pizza-filled insulators and soft drinks and think about where the next pizza goes.

But they keep their eyes peeled for the TV shows you watch, the kind of guests you have, whether your house has aluminum siding or a broken-down car in the driveway.

Oh, pepperoni, you say. No, really, it's true. In fact, the details they gather in your foyer make it into the Pizza Meter Year in Review.

``Look, nobody is saying that this is an air-tight scientific study, not by a long shot,'' says Domino's Pizza spokesman Tim McIntyre. But a study it is, and this year's is out.

Some '93 stats:

Folks with at least one broken-down car in the driveway tipped eight percent higher.

Men with ponytails were 13 percent more likely to order a vegetable topping than a meat topping.

People in aluminum-sided homes are 31 percent more likely to order a pepperoni topping, while Victorian-style home owners are 21 percent more likely to order a vegetable topping.

People in the South were 48 percent more likely to answer the door in a jacket and tie or a dress than in any other region.

People with Fords out-tip folks with Chryslers by 23 percent, and American-made car owners out-tip foreign-car owners by at least 10 percent.