Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, March 4, 1994                   TAG: 9403040257
SECTION: BUSINESS                    PAGE: A-7   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short

IN BUSINESS

The American Automobile Association plans an unprecedented nationwide advertising campaign for its travel services.

The nonprofit travel club, based near Orlando, Fla., and Turner Broadcasting System of Atlanta announced a multimillion-dollar agreement to air AAA advertising spots beginning in July during TBS coverage of the Goodwill Games in Russia.

It is AAA's first national advertising campaign in its 92-year history, company officials said.

Terms of the deal were not disclosed. - Orlando Sentinel