Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, March 13, 1994                   TAG: 9403130066
SECTION: VIRGINIA                    PAGE: C-6   EDITION: METRO 
SOURCE: Associated Press
DATELINE: CHARLOTTESVILLE                                LENGTH: Short

UVA BUSINESS SCHOOL RANKED 13TH IN NATION

The school was ranked 11th last year.

The magazine ranked schools based on reputation, student selectivity, placement success and graduation rate.

A survey of business school deans and the directors of master's degree programs in business administration placed the Virginia business school in a five-way tie for ninth place in terms of reputation, along with the University of California at Berkeley, the University of California at Los Angeles, Columbia University and Duke University.

The magazine also surveyed 2,000 chief executive officers, representing a cross section of the largest U.S. corporations, who ranked Darden as the 11th best school.

C. Ray Smith, an associate dean at Darden, said both categories marked increases for the school.

Darden's lowest ranking was its graduation rate, which placed 33rd on the list. The median starting salary of $55,000 for the school's graduates finished behind 12 schools.

The Darden School's tuition, $16,055 a year, was the seventh-lowest of the schools that placed in the magazine's Top 25. The University of Texas at Austin had the lowest annual tuition of the ranked schools at $5,760.

Stanford University topped the magazine's rankings, with the Massachusetts Institute of Technology, Harvard University, the University of Pennsylvania and Northwestern University rounding out the top five.