
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, March 18, 1994                   TAG: 9403180214
SECTION: EXTRA                    PAGE: 1   EDITION: METRO 
SOURCE: Wendi Gibson Richert
DATELINE:                                 LENGTH: Short

THE HAM IN SPAM

Gift catalogs roll into our office all the time, but when the SPAM Gift Center Catalog appeared in the mail, well, we knew this was something pretty special.

Imagine, a catalog filled with merchandise emblazoned with ``SPAM.'' Makes us crave SPAMBURGERS, now that we think about it.

The Hormel Foods Corp. thinks its newest marketing gimmick gives ``SPAM luncheon meat fans around the world'' a chance to show off their ``loyalty to this time-honored product.'' We think it's a way to make more money.

Nevertheless, here's what you could have, if you really wanted your friends to know you're a SPAM fan:

The apparel line: T-shirts, sweatshirts, sweatpants, shorts, boxers and baseball caps - all with a great big SPAM on it. (The boxers have lots of little SPAMs on them.)

The accessories line: Multicolored sunglasses, watches, gymbags and fanny packs.

The kitchen accessories line: A SPAMBURGER hamburger apron, lunch bags, mugs and cold-drink huggers. And the ultimate kitchen accessory no kitchen should be without: the SPAMBURGER hamburger slicer.

The you-don't-need-it-but-you'll-buy-it-anyway line: water bottles, Swiss army knives, playing cards, golf balls, 12-inch bamboo gliders, SPAM can (and SPAM Lite) money banks - in English or Korean, pencils, pencils, magnets, clocks and basketball backboards. Even windsocks.

To receive your very own SPAM catalog, call the Hormel people at (507) 437-5801.

by CNB