Roanoke Times Copyright (c) 1995, Landmark Communications, Inc. DATE: TUESDAY, September 13, 1994 TAG: 9409140009 SECTION: BUSINESS PAGE: C-8 EDITION: METRO SOURCE: Associated Press DATELINE: NEW YORK LENGTH: Medium
The company next month will begin selling communication software from six other firms under the ``networkMCI'' brand name. It has already started advertising the product in a serial TV ad campaign set in a fictional publishing house.
The product, called ``networkMCI Business'' includes fax, electronic mail, work collaboration, electronic marketing and customized news programs. By the end of the year, it likely will also have a program to access the Internet.
MCI will charge $50 per month per person for the product, a price its executives said is below what many people spend each month for on-line services such as America Online or CompuServe. Installation is $100, and there is a $110 monthly charge for optional video conferencing equipment.
The company also may create a similar product for consumers to use at home, said Doug Maine, MCI's chief financial officer.
The move gives MCI another product to sell to businesses that don't use its long-distance service. And it at last brings substance to the ``networkMCI'' vision touted for six months in ethereal TV ads.
by CNB