Roanoke Times Copyright (c) 1995, Landmark Communications, Inc. DATE: TUESDAY, January 11, 1994 TAG: 9401110092 SECTION: BUSINESS PAGE: B-5 EDITION: METRO SOURCE: The New York Times DATELINE: BOSTON LENGTH: Short
Alfred Zeien, Gillette's chairman and chief executive, insisted the company was "acting from strength, not from weakness" in undertaking the realignment.
In a conference call with analysts and reporters, Zeien said Gillette's fourth-quarter sales and profits would reach record levels. He added that even though year-end results were not yet in, sales and earnings would set records for all of 1993, prior to the special charge.
"This is not a restructuring in the way that word has been used recently," Zeien said. "It is not a downsizing. To the contrary, we will continue to expand our capital spending and increase the funding of our research and development programs and add to our advertising levels."
He said the results of the realignment would not be felt on the company's sales and earnings until 1995.
Zeien reported strong surges in sales and profits in virtually all of the company's core businesses, from blades and razors to Oral B toothbrushes, and, in particular, the recently acquired Parker Pen unit.
by CNB