
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, January 21, 1994                   TAG: 9401210235
SECTION: VIRGINIA                    PAGE: B-5   EDITION: METRO 
SOURCE: LESLIE TAYLOR STAFF WRITER
DATELINE:                                 LENGTH: Short

UNITED WAY RAISES $4.53 MILLION

United Way of Roanoke Valley has declared its 1993 fall campaign a success, though final results are not expected for several months.

Campaign Chairman Joseph Vipperman, president of Appalachian Power Co., announced Thursday that the campaign raised $4.53 million.

The preliminary fund tally was less than the $4.65 million raised during the 1992 campaign. But additional money that is expected to trickle in by spring should bring final 1993 campaign results to $4.7 million, Vipperman said.

Vipperman announced the campaign results at United Way's annual meeting and campaign awards luncheon at the Holiday Inn-Tanglewood.

United Way chose not set a target amount for its 1993 campaign, opting instead to come as close as possible to fully funding its partner agencies' requests, estimated at $6 million.

Still, with plant closings, layoffs at major employers, the absence of "Pacesetter" campaigns - usually conducted a month before the full-fledged campaign begins - and a later campaign starting date, the organization kept pace with the 1992 campaign.

That, in part, was attributed to increased employee giving at some businesses and, at others, larger work forces. At Central Fidelity Bank, per-employee giving reached an all-time high of $322.21. At Advance Auto Parts, 180 new employees helped the company record the largest increase of the campaign: $31,000.

The campaign received its biggest boost with the "Day of Caring," a September event that mobilized more than 2,000 people into volunteer service and another 50,000 into on-the-job community service projects.

by CNB