
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, February 9, 1994                   TAG: 9402090151
SECTION: SPORTS                    PAGE: B2   EDITION: METRO 
SOURCE: From Associated Press reports
DATELINE:                                 LENGTH: Short

NBA NOTES

NBA, COKE SIGN DEAL: The NBA and the Coca-Cola Company on Tuesday announced a broadened global agreement aimed at increasing international fan interest in basketball and getting added appeal for the soft drink among young people.

"We are gratified that Coca-Cola, the world's best known brand, has selected the NBA as a worldwide marketing partner," commissioner David Stern said in New York. "Basketball's future international growth will be dramatically enhanced by the alliance with the world's premier global marketing company."

Part of the program will include a 30-second animated television advertisement called "Dancing Clothes," which will make its debut during Sunday's NBA All-Star game on NBC-TV. It also will be shown for six weeks in United Artists theatres, beginning Feb. 18.

Memo: longer version ran in the State edition.

by CNB