
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, February 16, 1994                   TAG: 9402150146
SECTION: EXTRA                    PAGE: 4   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short

WILL LIMBAUGH ENDORSEMENT SOUR FLA. OJ SALES

Conservative talk show host Rush Limbaugh is $1 million richer after being signed recently by the Florida Citrus Commission to endorse Florida orange juice. Limbaugh's follows in the sticky footsteps of Anita Bryant and Burt Reynolds. Both had similar Florida juice deals which went sour due to controversy. Bryant was nixed as endorsee in 1980 when she spoke out against homosexuality; Reynolds was recently dropped because of his messy divorce from Loni Anderson.

Bryant's departure as spokesperson was prompted in part by a nationwide consumer boycott of Florida orange juice. No word yet on whether feminists and the many other groups targeted by Limbaugh's tirades will switch to apple juice, cranberry juice cocktail, prune juice, or simply say to themselves: "I could've had a V-8!"

by CNB