Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: SUNDAY, February 20, 1994 TAG: 9402150296
SECTION: BUSINESS PAGE: B-1 EDITION: METRO
SOURCE:
DATELINE: LENGTH: Medium
In addition to the show's highest honor, The Packett Group received 14 Addys, 18 citations and three special judges' citations for unusual work.
No other agency came close to the record achieved by Roanoke's largest advertising firm during the dinner and award ceremonies at the Roanoke Airport Marriott hotel. The annual event is sponsored by the Advertising Federation of the Roanoke Valley.
The Maddox Agency of Roanoke took home 10 awards, including four Addys, five citations and the "chicken award" for "advertising created and presented for serious consideration, but not placed due to lack of intestinal fortitude of the client."
Imagination by Design of Lynchburg took eight awards - one Addy and seven citations.
The new Robert Claiborne Agency of Roanoke won a total of five awards, with three Addys and two citations in its first competition. That group was established last spring by some staff members of the former Jack Smith Agency.
Addy awards are top prizes in their categories, and those who win them are automatically entered to compete on a tri-state district level. Citations are tantamount to second place. No other awards are made.
Of the 300-plus entries in the show, 33 won Addys, and 56 received citations.
Tops in the show was The Packett Group's magazine advertisement on behalf of client Foot Levelers Inc., a manufacturer of orthopedic shoes.
Entered in the category of business-to-trade publications, the winning ad appeared in the American Chiropractor magazine.
Sandy Murray was creative and art director, Mimi Eanes did the design, and Lane Foard was copywriter.
The Packett Group received a special award for excellence in copywriting for a product sales kit on behalf of Shenandoah Life Insurance Co. Foard was the writer.
The winners were chosen by three judges from out-of-town agencies who spent the weekend of Jan. 14-15 viewing entries in Roanoke.
They selected the winners by tossing packets of sweeteners on their choices. The winners were selected with Sweet & Low, Equal and sugar packets. Any entry with at least one packet was eligible to remain in contention for further judging.
Lynn Fredericksen, art director for Ogilvy & Mather in Houston and a judge, said the best in show was chosen with "no debate, no hesitation. We all agreed . . . It's going to sell a lot of orthopedics."
The winning ad does more than appear attractive, said Tina Jade Wong, art director for Cramer Kresselt in Chicago and a judge. It's also "a nice, tight ad."
The selection, she said, was "easy - it was the best in the show."
Fredericksen said the best-in-show entry contained "that element of craftsmanship you don't see in advertising all that much anymore . . . I wish I'd done it."
The third judge was Dave Smith, senior writer for Humphreys Price Advertising in Memphis, Tenn.
After the top four winners, the awards were scattered among many agencies. They were:
Four awards each:
Virginia Tech: one Addy and three citations for self-promotion;
Roanoke Times & World-News: one Addy and three citations;
Richard Boyd: one Addy and three citations for photography.
Three awards each:
WROV radio: one Addy and two citations;
Radford University: two Addys and one citation for self-promotion;
Katie Wallace: three citations.
Two awards each:
Advertising Federation of the Roanoke Valley: one Addy and one citation for volunteer charitable work.
Linn Chaff: two citations;
Single awards:
WSET-TV of Lynchburg: one Addy;
WDBJ-TV: one citation;
Speidell Group of Lynchburg: one Addy;
Mercy Burwell: a special award for college students;
Inprint: one citation;
Hollins College: one citation for self-promotion;
Greg Vaughan: one citation;
Computer Video: one Addy;
Affoardisiac: one citation;
Ad2: a group of young advertising professionals, one citation for volunteer charitable work.
by CNB