
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, April 13, 1994                   TAG: 9404130140
SECTION: BUSINESS                    PAGE: B-8   EDITION: METRO 
SOURCE: 
DATELINE: CHARLOTTESVILLE                                 LENGTH: Short

BUSINESS SUIT FAILS TO HIDE THE PROMOTER KING'S GLITTER

Don King tried hard to stick to business as he told graduate students that boxing is a product: It must be assembled and sold, the same as any other.

The ubiquitous promoter donned a dark suit and a serious tone when he brought his business philosophy road show to the University of Virginia.

Memo: NOTE: See microfilm for text.

by CNB