Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: FRIDAY, June 10, 1994 TAG: 9406170084
SECTION: BUSINESS PAGE: A-15 EDITION: METRO
SOURCE: By LON WAGNER STAFF WRITER
DATELINE: LENGTH: Medium
Elizabeth Arden also announced a new line of skin-care products, called Spa Skincare with Vitamins and Minerals, that will be manufactured at its facility on Plantation Road in Roanoke.
Though the new skin-care line is not a result of the joint research project, Elizabeth Arden and its Anglo-Dutch parent company, Unilever, said their goal of optimizing skin health parallels that of the Linus Pauling Institute of Science and Medicine in Palo Alto, Calif. The institute will investigate the protective effects of antioxidant vitamins on skin exposed to heat, ultraviolet radiation and toxins.
"It's not smoke and mirrors," Elizabeth Arden spokeswoman Susan Arnot Heaney said. "There will be no overt endorsements. He's not going to come on TV and say, 'I'm Linus Pauling; use Elizabeth Arden products.'"
Elizabeth Arden's Roanoke manufacturing plant, which has a full-time work force of about 800 people, is not expected to expand its employment to make the new product. The new skin-care line will be available to consumers in mid-August.
Pauling, 93, pioneered vitamin and mineral research in the 1960s, but even before that he won the Nobel Prize in Chemistry and the Nobel Peace Prize. Pauling's son now heads the Institute.
Elizabeth Arden is funding the Pauling Institute's latest research on the potential of vitamins to protect skin, and any discoveries resulting from the project will be transferred to the company's skin-care products.
"There's a true infusion of scientific research and technology into cosmetics and skin care," Heaney said. "Consumers are much more savvy than they had been in past decades - they don't just buy 'Hope in a Bottle.'"
by CNB