ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: SUNDAY, October 2, 1994                   TAG: 9411110015
SECTION: BUSINESS                    PAGE: F1   EDITION: METRO 
SOURCE: JOHN LEVIN
DATELINE:                                 LENGTH: Short


UNITED WAY MADE IT BIG ON PARTNERSHIP

Companies that wouldn't let cookie-peddling Girl Scouts in the door welcome the United Way with open arms. Many of these outfits go a big step further, allowing employees to contribute through payroll deductions., The

latter aspect gives United Way a special niche among fund raisers. "It's an earned privilege," said Robert A. Kulinski president and chief of the paid staff at United Way of Roanoke Valley.

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