ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, November 30, 1994                   TAG: 9411300070
SECTION: VIRGINIA                    PAGE: C-1   EDITION: METRO 
SOURCE: Associated Press
DATELINE: WILLIAMSBURG                                LENGTH: Short


FORMER BEAUTY QUEEN COULD FIND THAT CRIME DOES PAY

An Arizona public relations firm, whose clients include Gennifer Flowers, Tonya Harding and Jeff Gillooly, wants to add former Virginia beauty queen Tracy Lippard to its stable.

The former Miss Williamsburg was convicted in West Virginia last week of seven misdemeanors involving an alleged plot to kill a romantic rival and the rival's parents. The jury found the 23-year-old Newport News woman innocent of four felonies, including attempted first-degree murder.

Lippard faces a possible 61/2 years in jail when she is sentenced Jan. 4.

She also faces the possibility of earning up to $1million for her story, said David Hans Schmidt, president and founder of David Hans Schmidt Public Relations Inc.

Schmidt said people are captivated by the story of a beautiful woman, spurned by her lover, who seeks revenge.

``Many of us fantasize about hurting our enemies, but we don't act on the impulse,'' Schmidt said. `` ... What we are not beckons us.''

``If she acts quickly, she could make anywhere from half a million to a million dollars,'' he said.

Schmidt declined to say who would be interested in paying such sums, but he said a pictorial in a men's magazine probably would be the single most lucrative item in the package.

Lippard's lawyer, Paul Detch, said his client is not interested in ``exploiting her privacy. She's a sensitive young woman with a great deal of dignity.''

But, ``Nobody's talked hard cash to us,'' Detch said. ``Nobody's talked that kind of bucks.''



 by CNB