Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, January 10, 1995                   TAG: 9501100053
SECTION: EXTRA                    PAGE: 3   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short

EXCERPTS FROM `WOMEN SKI'

``Manufacturers are shooting themselves in the foot. They acknowledge women's feet are different from men's and that fit is critical to ski performance. Yet, they are reluctant to design a boot that will provide optimum fit - thus optimum performance - for women skiers. Their reason: money, plain and simple.''

``Many women don't realize that the right exercise can help them avoid ski injuries and improve performance. They simply didn't grow up understanding, as men did, the link between fitness, mental toughness and enjoyment.''