Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: WEDNESDAY, January 18, 1995 TAG: 9501180048
SECTION: CURRENT PAGE: NRV-2 EDITION: NEW RIVER VALLEY
SOURCE: PAUL DELLINGER STAFF WRITER
DATELINE: PULASKI LENGTH: Medium
The project will be part of the town's economic development effort.
Funding for the brochures was appropriated in last year's budget, but the project wasn't completed by the end of the year. Money for printing was not included in this year's budget, because the project had been scheduled to be finished by now.
``The project's gotten a little bigger than we anticipated. ... The scope of it has expanded since we got started,'' Assistant Town Manager Rob Lyons explained.
Lyons said funding could come from the town's general fund, if there is money left there at the end of the current fiscal year; from unappropriated reserves; from the town's Urban Development Action Grant fund, which is earmarked for economic development; or a combination of these.
The town's Finance Committee also is considering approaching Pulaski County and the county Chamber of Commerce to see if they might want some of the brochures, which market the region, not just the town.
The price per brochure comes down as the number to be printed goes up, said Robert Henderson, who designed the multicolor brochure. The cost to print 10,000, for example, would be 76 cents to 78 cents each, while the cost of 100,000 is about 23 cents each. The brochure is to be printed by Progress Printers of Roanoke.
Town Manager Tom Combiths told the Finance Committee Tuesday morning that the staff is recommending printing at least 100,000 brochures ``because of the effort that's gone into keeping this piece from becoming dated.''
``Unless something drastic changes, this brochure should be good for 10 years,'' Henderson said.
Council members John Johnston and Roy D'Ardenne wondered if 100,000 would be enough for the town's needs. ``We're going to chew up probably 200,000 just getting the pipeline full,'' D'Ardenne said.
The town staff will make some contacts and report back to the full council, probably at the Feb. 7 meeting.
D'Ardenne said there are some 5,000 letters ready to go out with brochures to answer inquiries about Pulaski right now. ``We've got to get this thing moving,'' he said.
In other business, the committee agreed to recommend that council appropriate $300 to help complete a railroad exhibit in the town museum.
Members of the Pulaski Railroad Club have been working for the past six months on a historic railroad display in the museum, and said the $300 would pay for model track, road bed, a power pack and two engines.
by CNB