ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: THURSDAY, February 9, 1995                   TAG: 9502100078
SECTION: BUSINESS                    PAGE: B-8   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Medium


IN BUSINESS

Overnite changes top managers

Overnite Transportation Co., Richmond-based trucking company with operations in Roanoke, has announced several top management shifts, including the appointment of James D. Douglas as president and chief operating officer.

Other moves in the monthlong shakeup included the promotion of J. Paul Heaton, formerly senior vice president for operations, to senior vice president for operations strategy. The appointments were effective immediately.

Robert J. Flynn moves from vice president of sales to vice president for marketing. His former job will be handled by Dan Avramovich, senior vice president of marketing and sales, who moved recently from Union Pacific Corp., Overnite's parent company.

-Associated Press

Biological farming seminar Saturday

The New River Chapter of the Virginia Association for Biological Farming will hold its third annual grower-to-grower conference Saturday in Wytheville. A newly formed chapter for Southwest Virginia also will attend the event at Wytheville Community College.

Topics will include mulching systems for warm-season vegetables, tomato late blight, pastured poultry, seed production and saving, and many others.

The conference begins at 8:30 a.m. Registration is $6 for association members and $8 for others. For more information, call Mark Schonbeck at 703-651-3412 or Vicki Dunaway at 703-789-7877.

- Staff report

Coors' new `Zima' draws complaints

Officials in 10 states have complained to the Coors Brewing Co. about its new colorless drink, which tastes like a soft drink and has inspired rumors among youth that it cannot be detected on police breath-testing equipment.

Coors has sent strong letters to police chiefs and school superintendents emphasizing the alcoholic content of the beverage, called Zima, and assuring them that the rumors are false.

But national experts on underage drinking say Zima's sweet, smooth taste and lack of color make it difficult for police to identify and easy for teen-agers to consume in large quantities before its alcohol content - higher than beer - takes full effect.

Officer Mary Carlin of the Montgomery County, Md., division of the Maryland-National Capital Park Police said officers began finding unruly teen-agers drinking Zima last spring, shortly after it was introduced. Some of the youths insisted it was not alcoholic, and their parents ``didn't even realize what they were drinking was alcohol.''

-Washington Post



 by CNB