
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, February 15, 1995                   TAG: 9502150047
SECTION: VIRGINIA                    PAGE: C-1   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Medium

57 CHANNELS AND NOTHING'S ON...

Just about everybody's wired with cable television. And we do mean everybody.

Do you have cable television?

Yes 87%

No 13%

Who's got cable TV?

AGE

The MTV generation is less likely to tune in than other age groups.

18-29: 77%

30-49: 90%

50-64: 86%

65 & up: 88%

EDUCATION

Only high school drop-outs lag behind others in getting wired.

High school drop-outs: 76%

High school grads: 91%

Some college: 89%

College graduates: 88%

Advanced degrees: 87%

INCOME

Ditto, the poor.

Less than $10,000: 74%

$10,000-$19,999: 86%

$20,000-$29,999: 85%

$30,000-$39,999: 90%

$40,000 and up: 94%

The Roanoke Valley Poll was conducted by Roanoke College's Center for Community Research. The poll surveyed 400 Roanoke Valley residents and has a margin of error of 5 percentage points. Among demographic subgroups, the margin may be higher.

by CNB