Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, February 17, 1995                   TAG: 9502180040
SECTION: NATIONAL/INTERNATIONAL                    PAGE: A-1   EDITION: METRO 
SOURCE: Associated Press
DATELINE: CHARLOTTESVILLE                                LENGTH: Short

CAVALIER LOGO TO GET ATTITUDE ADJUSTMENT

UVa officials say they have hired a New York graphic design company to create a new series of logos to represent the school and its athletic teams.

The Cavalier will remain UVa's mascot. But the angry-looking version most likely will be replaced with a "more progressive, more attractive look" on T-shirts, mugs, key chains and other items, said Steven Heon, licensing director for the university's athletic department.

Heon said the ``serious Cavalier'' didn't sell well.

``No one seemed to like it,'' said Garth Ottman, a customer service manager at UVa's Newcomb Hall bookstore, which no longer stocks any merchandise with the likeness.