Roanoke Times
Copyright (c) 1995, Landmark Communications, Inc.
DATE: TUESDAY, May 9, 1995 TAG: 9505090066
SECTION: EXTRA PAGE: 6 EDITION: METRO
SOURCE: DAVID BUTLER
DATELINE: LENGTH: Medium
A: Yes. Direct Broadcast Satellite (DBS) is finally a reality, ushering in a new era of digital entertainment. After more than a decade of bureaucratic setbacks, political roadblocks and technological hurdles, two high-power DBS satellites are now operational. More than a dozen others are to launch during the next few years.
Consumers apparently think DBS was worth the wait. Hardware is flying off the shelf faster than a speeding launch vehicle. For about $700 plus installation charges, you can be on the receiving end of up to 175 all-digital channels including more than two-dozen special interest channels, as many as 40 sports channels and virtually all the major cable channels. And when you're tired of watching TV, you can settle down or get down with your favorite commercial-free radio program.
Compared to cable, DBS not only offers more channels (at least for now), but delivers laser disc quality video and sound. The difference when viewed on a large television or home theater system is dramatic! Just the fact that there's finally an alternative to cable will be reason enough for some people to give DBS a closer look.
The complete system consists of a receiver/decoder, an interactive remote control and an unobtrusive 18" dish. In comparison, a conventional satellite dish measures approximately seven feet in diameter (with a price to match). The diminutive DBS dish can be attached to a chimney, a window ledge or even the side of the house! And because its position is fixed on a single orbital location, there are no motors or moving parts.
According to retailers, a surprising 1/3 of the systems sold thus far have been self-installed. To simplify the process, an optional do-it-yourself kit is available along with on-screen help. The biggest issue is finding a suitable location for the dish. Rooftop or chimney installations may be best left to a professional.
Like cable, your monthly cost will depend on the channels you choose - packages start at $4 per month. Most channels are only available as part of a package. For example, if all you want is the Sci-Fi channel, you'll have to cough up $30 per month for the deluxe package. On the other hand, you can get all five HBO feeds as a stand-alone package for only $11 per month! And as more DBS satellites join the fleet, competition is likely to spark price wars.
With all those channels, you'd never get around to watching anything if it weren't for the on-screen program guide. Here you can quickly preview programs, check out listings by category and even create your own index of favorite channels. This is also where you purchase pay-per-view movies, sports and special events. Hit movies cost a flat $2.99 each.
If you live in an area unserved by the broadcast networks, you can subscribe to an inexpensive package that includes five selected network affiliates (ABC, CBS, FOX, NBC and PBS). Otherwise you'll have to rely on your existing antenna or cable service to receive local stations. This isn't so bad since most cable systems offer an economy or "lifeline" package at a nominal charge.
To receive a copy of my DBS Resource List, please send $1.50 and a self-addressed envelope to David Butler F-442, Department TWN, 14713 Pleasant Hill Road, Charlotte, NC 28278-7927. The list includes programming information, equipment sources and installation instructions along with details on future DBS launches.
Q: Can you refer me to a magazine that covers home automation and other high-tech products for the home?
A: By far, the best source is Electronic House, Advanced Housing & Home Automation, P.O. Box 340, Wayland, MA 01778, 800-375-8015 voice, 508-358-5195 fax. The bi-monthly magazine is targeted at consumers.
by CNB