Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, July 26, 1995                   TAG: 9507260013
SECTION: BUSINESS                    PAGE: B6   EDITION: METRO 
SOURCE: BY MEGAN SCHNABEL STAFF WRITER
DATELINE:                                 LENGTH: Medium

TRASH BAG MAKERS MAKE GOING TIE-LESS A LITTLE EASIER

Not a big surprise, considering that they make Glad trash bags.

What's more interesting is the result of a survey First Brands conducted with Roper Starch Worldwide. It was a telephone survey of 1,000 adults, ages 18 and older, to find out what Americans think about garbage.

Did you know that the average American spends the equivalent of more than a full day out of a year collecting and taking out the trash? Or that Generation X-ers, ages 18-24, are the least likely of all age groups to take it out?

Maybe that one isn't such a surprise.

Here are some other trash tidbits from Glad and Roper Starch:

nToday, only 7 percent of Americans think that a family's children or teenagers should take out the trash. But back when the people surveyed were kids themselves, about 30 percent of Americans thought teenagers should do that job.

nAmericans rate taking out the trash as less annoying than cleaning the toilet and just about as bad as doing the dishes or changing the cat litter.

nFifty-eight percent of Americans think taking out the trash is a never-ending task. Twenty-nine percent believe they have no control over the garbage in their homes.

The folks at Glad also discovered that almost half of Americans wish those garbage bag twist-ties were out of their lives. The last question doubtless was included because the survey is part of a marketing blitz that coincides with the debut of Glad's newest garbage-control product: trash bags that tie shut with flaps and eliminate the need for those little wire twist-ties. The new bags are being manufactured at three Glad plants, including one in Amherst, near Lynchburg.

"Ties are out, flaps are in," proclaim ads for the new bags. The print ads feature an artsy Annie Leibovitz photo of (tie-less) actor Robert Mitchum in front of a pile of garbage, presumably bagged in the new Glad product.

Distribution of the new bags began in major metropolitan areas in the spring, according to Mija Strong of Ruder-Finn Inc., the marketing agency that is coordinating the new release. The flap-top bags cost the same as Glad's old green twist-tie bags, which they have replaced on store shelves.

|n n| Would you like a chance at $1.5 million with that burger, sir?

By Aug. 1, you'll be able to buy lottery tickets along with bacon cheeseburgers and curly fries at all 195 Virginia Hardee's restaurants.

Hardee's began selling scratch-off lottery tickets in October 1993 and now offers them at 61 of its restaurants, including the Hardee's locations in the Roanoke Valley. Restaurants in the Valley tested the program.

The tickets are sold through instant ticket vending machines.

Hardee's and the Virginia Lottery will sponsor a second-chance drawing from July 31 to Sept. 11. Players can deposit losing instant tickets into entry boxes at the restaurants for a chance at three cash prizes totalling $45,000.