
                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: FRIDAY, August 11, 1995                   TAG: 9508110042
SECTION: SPORTS                    PAGE: B-7   EDITION: NEW RIVER VALLEY 
SOURCE: FROM ASSOCIATED PRESS AND STAFF REPORTS
DATELINE: DENVER                                  LENGTH: Short

NHL TEAM MAKES IT OFFICIAL, NEW NAME IS AVALANCHE

Colorado's new pro hockey team disclosed its new name - the Colorado Avalanche - and publicly displayed the team's logo for the first time Thursday.

Officials of the NHL team revealed the team name and logo in a video played for reporters. The logo is an A with a silver snowstreak through its left side. The colors are crimson red, blue and silver with a black hockey puck.

The announcement followed weeks of market research by the new owner, Comsat Video Enterprises. Among the names discarded were Black Bears, Cougars, Ice and Storm.

The Colorado Rockies also have a minor-league affiliate in Salem named the Avalanche.

Salem owner Kelvin Bowles said he had no official comment, but the Avalanche is having a law firm in Cincinnati look into the situation.

Denver's new hockey team used to be the Quebec Nordiques. It moved in May when the former owner could not work out a long-term lease agreement with Quebec officials.

by CNB