ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, August 15, 1995                   TAG: 9508150037
SECTION: BUSINESS                    PAGE: B6   EDITION: METRO 
SOURCE: ASSOCIATED PRESS
DATELINE: WASHINGTON                                 LENGTH: Medium


STATES TRY TO SLAM DOOR ON PHONE-SERVICE `SLAMMING'

NEW FEDERAL RULES are not strict enough to stop the tricking of consumers into unintentionally switching long-distance phone companies, 25 states told regulators.

Sebastian Dunn received a call at his Middletown, Conn., business, asking for his address. Two weeks later, he got a notice that his long-distance company was being switched. After an angry Dunn fired off letters to the company and state regulators, the change never went through.

But thousands of other telephone users have found themselves customers of companies they didn't expect to do business with.

That's why 25 states - not including Virginia - on Monday asked federal regulators to give Americans greater protections from a growing problem: switching customers' long-distance companies without their knowledge.

The Federal Communications Commission in June issued stricter rules against the practice, known as ``slamming,'' but the states said in a petition to the agency that the rules don't go far enough.

``Obviously, I was really angry,'' recalled Dunn. ``If you're a careful consumer and make sure you subscribe only to the service you've checked out, and then can be switched without your permission, it's pretty disheartening.''

Dunn, a Sprint customer, said he received the notice from MidWats Inc. in Reno, Nev. Messages left at MidWats were not returned.

Slamming victims usually find out their preferred long-distance company has been switched when they get their monthly phone bill.

Most of them get another unpleasant surprise: They are usually charged higher rates than their regular long-distance company charges. The state attorneys general say these unauthorized charges, which they and federal regulators try to recover, amount to millions of dollars a year.

The states want the FCC to change its rules so that liability for such charges lies with the company making the unauthorized switch - not the consumer. That means the local phone company would remove the unauthorized charge from the consumer's bill and charge it to the slammer.

Under the FCC's revised rules, a person whose service has been switched must pay the unauthorized company for long-distance calls, but only at the rate that his preferred long-distance company would have charged.

``We left open the question of whether we should go further with regard to consumer liability, and we will certainly look at whatever the attorneys general have to say,'' said Kathleen Wallman, chief of the FCC's Common Carrier Bureau.

Slamming is the largest source of complaints at the FCC, accounting for more than 700 a month. Some states receive many more complaints, with Nevada logging more than 7,000 a month.

The states also want the FCC to require that promotional materials sent to prospective customers be separate from documents that would authorize a change in long-distance service.

Under the FCC's revised rules, the materials are supposed to be separate, but companies are permitted some exceptions. They can, for example, use one long sheet where the authorization form may be separated by a perforated line.

The FCC's revised rules let a company using a check as an inducement also use it as the authorization form, as long as this is made clear to consumers.

The states want the check and the authorization form to be separate.

Explaining the FCC's check policy, Wallman said:

``Consumers seem to generally recognize these clearly identified checks as just that and to realize that if someone is sending you a check, they want something in return.''

In addition, the states also want the FCC to require authorization forms to be in the same language as promotional materials.

Studies have shown that people whose primary language is not English are often victims of slammers.

It is illegal for a company to switch a person's long-distance service without permission. Under rules adopted in 1992, the FCC requires companies trying to woo customers by direct mail or other printed materials to obtain an authorization form signed by the customer before service may be legally switched.

For phone solicitations, the FCC requires long-distance companies to obtain confirmation that a switch has been authorized. They can do this by obtaining the consumer's written authorization or by getting oral authorization verified by an independent third party.

FCC investigations have mainly targeted smaller long-distance companies, such as Oncor Communications Inc. of Bethesda, Md., and Sonic Communications Inc. of Roswell, Ga., which also is being sued by five states for misleading and deceptive practices in switching long-distance services.

Fewer complaints have been filed against the Big Three long-distance providers - AT&T, MCI and Sprint, regulators have said. All three generally supported the FCC's decision to strengthen its rules.

The states seeking stronger rules are: Connecticut, Arizona, Arkansas, California, Florida, Idaho, Illinois, Indiana, Iowa, Kansas, Maryland, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New Mexico, North Carolina, Pennsylvania, Rhode Island, Tennessee, Vermont, West Virginia and Wisconsin.



 by CNB