Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: TUESDAY, August 22, 1995                   TAG: 9508230041
SECTION: BUSINESS                    PAGE: B-6   EDITION: METRO 
SOURCE: 
DATELINE:                                 LENGTH: Short

IN BUSINESS

A newspaper campaign developed by the Maddox Agency of Roanoke to position Lewis-Gale Hospital in the regional health care market recently won top honors in a national health care advertising awards competition.

The competition, sponsored by Healthcare Marketing Report and judged by a panel of advertising experts and the magazine's editorial staff, singled out the most effective advertising among more than 3,000 entries from around the nation.

Other entries from the Maddox Agency, including a direct mail piece, a brochure and two television spots for Lewis-Gale Psychiatric Center, received awards of excellence.

- Staff report

Fink's to open Raleigh store

Fink's Jewelers, a Roanoke-based jewelry store chain, will open a store Thursday in Raleigh, N.C.

Fink's has seven stores in Virginia, with locations in Roanoke, Lynchburg and Richmond. It also owns three stores in Charlotte, N.C., which operate under the Garibaldi and Bruns name. The new 1,500-square-foot Raleigh store, which will be in an expansion wing of Crabtree Valley Mall, will also be part of the Garibaldi and Bruns family, said Fink's President Marc Fink.

Fink's was established in Roanoke in 1930, and is now operated by the second and third generations of the founding family.

- Staff report