ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, August 30, 1995                   TAG: 9508300064
SECTION: BUSINESS                    PAGE: B-8   EDITION: METRO 
SOURCE: Associated Press
DATELINE: SEATTLE                                LENGTH: Medium


HELP ME! I BOUGHT WINDOWS

Microsoft Corp. sold 1 million copies of Windows 95 during its first four days of availability, the company said Tuesday.

However, the number of phone calls from people who were having trouble with the new software also was staggering. From Thursday to Sunday, many people who called Microsoft got a busy signal.

``We're doing everything we can to help customers access the technical information they need and apologize for this inconvenience,'' Deborah Willingham, vice president of support at Microsoft, said in a statement.

Microsoft said it can handle 20,000 calls per day for Windows 95 and has been at capacity since Thursday. It has 1,600 employees answering questions and contracted five other companies to supply hundreds more technicians.

In addition to telephone support, help is available on the Internet, commercial online systems and a toll-free fax service, the company said.

``They expected in the early days that no matter what they did, they would get more calls than they could handle,'' said Fred Langa, editor of Windows Magazine, an independent publication.

Microsoft said the first four days exceeded projections for both sales and trouble calls. But the company never disclosed those projections before Windows 95 went on sale and declined to do so Tuesday.

Demand for the product could be hurt if the perception grows that getting help is difficult.

Microsoft's previous fastest-selling product, MS-DOS version 6, took 40 days to sell 1 million copies in 1993. That product had far less promotion, though, and there were fewer computer owners then.

Windows 95, successor to the Windows 3.1 system now running on 100 million PCs worldwide, went on sale Thursday in an unprecedented whirl of publicity for a computer product.

Microsoft's stock price rose $1.81 to $91.871/2 on the Nasdaq stock market Tuesday.



 by CNB