ROANOKE TIMES

                         Roanoke Times
                 Copyright (c) 1995, Landmark Communications, Inc.

DATE: WEDNESDAY, November 15, 1995                   TAG: 9511150056
SECTION: BUSINESS                    PAGE: B-7   EDITION: METRO 
SOURCE: Bloomberg Business News
DATELINE: ST. PAUL, MINN.                                LENGTH: Medium


3M RESTRUCTURING, LAYING OFF 5,000

3M will spin off its computer storage products and film businesses and scrap its audio and videotape operations in an effort to boost sagging profit margins.

3M, also known as Minnesota Mining & Manufacturing, said the moves will cause a $600 million pretax charge in the fourth quarter and the elimination of 5,000 jobs in the next 12 months.

It's the largest restructuring in the company's history and a surprising move at an outfit known for patiently nurturing its businesses through difficult times.

``It's out of character for them to do something this bold,'' said Richard Sporrer, a Parker/Hunter analyst. ``This is a long-term positive for the company and the shareholders.''

The businesses 3M is leaving had revenue last year of about $2.65 billion. The company will retain operations with more than $12 billion in revenue. St. Paul, Minn.-based 3M makes some 66,000 products, ranging from Post-It notes to Scotch tape to surgical supplies.

Many of the products remaining rely on technology ``in which we hold a competitive advantage,'' said 3M Chairman L.D. DeSimone.

The businesses to be spun off or discontinued are part of the company's troubled information, imaging and electronics unit, which has been a drag on earnings for almost six years. It makes products such as computer diskettes and backup tapes as well as imaging products such as X-ray film.

Last year, the unit eked out an operating profit of just 6.5 percent of sales, due largely to intense price competition. That compares with a robust 21 percent for 3M's medical and safety products and 17 percent for its consumer and industrial products.

3M's audio and videotape business, which had $650 million in sales last year, also has been hit with falling prices and rising raw material costs, squeezing margins.



 by CNB