ROANOKE TIMES 
                      Copyright (c) 1995, Roanoke Times

DATE: Thursday, December 28, 1995            TAG: 9512280063
SECTION: BUSINESS                 PAGE: B-9  EDITION: METRO 
DATELINE: ATLANTA 

DELTA LAUNCHES FARE WAR; SOME TICKETS ARE HALVED

Delta Air Lines sparked a fare war by offering as much as 50 percent off domestic tickets to boost traffic in the slow winter season.

The Atlanta-based airline said it cut by 30 percent to 50 percent the price of tickets bought by Jan. 10 for travel in the United States, Canada and Mexico from Jan. 2 to Feb. 29.

The move prompted matching discounts by Trans World, American, Continental, Northwest and USAir.

The tickets must be bought seven days in advance and include a Saturday night stay.

The discount means Delta's round-trip fare from Atlanta to San Francisco fell 30 percent to $505 from the 21-day advance-purchase price of $721. Tickets for round-trip Dallas-Seattle flights were halved to $359.

- Bloomberg Business News

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