ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Tuesday, March 5, 1996                 TAG: 9603050053
SECTION: BUSINESS                 PAGE: B-5  EDITION: METRO 
DATELINE: NEW YORK
SOURCE: Associated Press


COMPAQ, NEC ROLL OUT NEW PCS

Compaq and NEC introduced new desktop computers, while virtually every major manufacturer adopted a faster chip for laptop models as springtime revisions by personal computer makers hit a peak Monday.

Compaq, the leading PC maker, rolled out 35 new models aimed at businesses and government customers. It set the industry on edge Friday with a decision to lower profits to maintain faster sales growth than competitors.

Price cuts on existing models averaged about 15 percent. Compaq shaved its lowest-priced line for businesses, the ProLinea E, below comparable models of Hewlett-Packard Co., which has taken some of its business in recent months.

Late in the day, Digital Equipment Corp. responded to Compaq's move by cutting prices 6 percent to 26 percent on models it sells to businesses.

Meanwhile, NEC Corp. jumped into the low-price fray with a product series called the PowerMate V. The starting price, for models with Pentium 75 MHz microprocessors, is just below $1,300, excluding monitors.


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by CNB