ROANOKE TIMES
Copyright (c) 1996, Roanoke Times
DATE: Wednesday, March 13, 1996 TAG: 9603130025
SECTION: EXTRA PAGE: 4 EDITION: METRO
From among thousands of expected entrants in Guinness' "Win Your Own Pub In Ireland" contest, one U.S. resident, age 21 or older, will receive keys to the Seanachaoi Pub in the town of Killaloe situated on the banks of the River Shannon.
"Seanachaoi" - pronounced Shan-a-key and meaning "storyteller" in Gaelic - is fitting as the pub's name, as its new owner must capture the "essence and nature" of Guinness stout by penning a creative finish to the phrase "Guinness is..." in 50 words or less.
The historic town of Killaloe (pronounced Kill-a-loo) is nestled in Ireland's County Clare. In the center of town sits the Seanachaoi Pub, symbolizing the tradition of the pub as a meeting ground and hub for conversation and story-telling. Traditionally, the town "Seanachaoi," or storyteller, would spend the evening telling colorful tales to townspeople as they relaxed with a pint.
In late April, Guinness will announce one finalist from each of 10 regions in the country. In May, each finalist and a guest will fly to Ireland, courtesy of Aer Lingus, to tour Dublin and travel to Killaloe to determine who will take ownership of the pub. The final phase of competition, which consists of a series of pub games, will take place at the Seanachaoi.
During the past two St. Patrick's Day periods, Guinness' "Win Your Own Pub In Ireland" contest has attracted almost 70,000 entries. Entry forms are available at locations where Guinness and Harp are sold. Where legal, consumers, 21 and over, can submit their essay on the official entry form or an 8 1/2" x 11" piece of paper, and mail to Guinness "Win Your Own Pub in Ireland" contest, PMI Station, P.O. Box 3585, Southbury, Conn. 06488-3585. Entries are due March 31. For contest rules, call 1-800-ITS-MY-PUB (487-6978).
LENGTH: Short : 39 linesby CNB