ROANOKE TIMES
Copyright (c) 1996, Roanoke Times
DATE: Saturday, March 23, 1996 TAG: 9603250035
SECTION: BUSINESS PAGE: A6 EDITION: METRO
MEMO: ***CORRECTION***
Published correction ran on March 27, 1996.
Clarification
Terry Anderson of Vinton, who recetly became an authorized dealer of
Re-Bath bathtub liners, sels the liners through Re-Bath of Southwest
Virginia and not through BST Refinishing, another company he operates.
This distinction was not clear in a story that ran on Saturday's
Business page.
NEW YORK - It just keeps getting uglier.
Makers of Advil opened a new front in their advertising war with Tylenol this week by publishing in major newspapers a patient's letter blaming Tylenol for destroying his liver.
The attack came less than two weeks after the major television networks said they were yanking commercials for both pills. ABC, which led the trend, said the drug makers were unduly alarming consumers by overstating the side effects of each other's products.
The confrontations illustrate a big change in strategy for the leaders in the nearly $3 billion market for headache remedies. Instead of touting the potency of their own products, Tylenol and Advil have spent the last few months tearing each other down in increasingly blatant spots.
Marketing experts said Friday if the sniping doesn't end soon, some people will get so scared that they'll stop taking all over-the-counter painkillers
``I see this as similar to the attack ads in the political arena. There's a lot of evidence that the bottom line is, fewer people are going out to vote,'' said Al Reis, owner of the Great Neck, N.Y. marketing consultancy Ries & Ries. - Associated Press Post office for sale on Grandin Road
The building that houses Roanoke's Grandin Road post office is among 34 such structures nationwide that are up for sale.
The building at 1733 Grandin Road S.W. is owned by First Lawrence Partnership, which is in receivership in New York. It is under a five-year lease to the United States Postal Service.
The partnership's holdings are being liquidated by National Real Estate Clearinghouse of Chicago, which is accepting bids until May 8. The broker can be contacted by calling (800) 747-3342, extension 645. - Staff report Rocky Mount bank declares dividend
First National Bank of Rocky Mount declared a 10 percent stock dividend payable April 30 to shareholders of March 29. Fractional shares will be settled in cash at $28 a share.
The bank said it is waiting for regulatory approval for a second location in Roanoke and is continuing to search for additional sites. - Staff report New phone book coming soon
Bell Atlantic Corp. said it will begin distributing 208,000 new telephone directories to its Roanoke Valley customers Wednesday. A competing directory, published by Community Directory Co., was distributed in the Roanoke Valley this month.
Bell Atlantic again plans to recycle old telephone directories, a program it began six years ago, according to Don Reid, area manager. "We're asking customers to take their old directories to their nearest Kroger store," Reid said. "They'll be picked up at the Kroger stores by Waste Management of Virginia for recycling."
A special collection bin also will be installed at the Community Recycling Station at Cycle Systems on Wonju Street.
Reid said that more than 53 tons of directories were collected in the Roanoke Valley for recycling last year. That's the equivalent of saving 803 trees.
Distribution of the Bell Atlantic directories is expected to take until April10. - Staff report Vinton tubber authorized reliner
BST Refinishing of Vinton has been named an authorized dealership for bathtub liners manufactured by Re-Bath Corp. of Mesa, Ariz., a national bathtub and shower-base liner franchise system. Re-Bath liners are custom-made from acrylic and fit over cast-iron or pressed-steel tubs. BST Refinishing, owned by Terry Anderson, sells, installs and repairs bathtubs and whirlpool bath conversions. - Staff report Bankruptcies ...
Two bankruptcies with business affiliations have been filed in the U.S. Bankruptcy Court for Western Virginia at Roanoke. Both are personal bankruptcies that the court listed as businesses because they have commercial connections and could be of interest to business creditors and customers.
Warren K. West of Roanoke, who does business as K.W. Enterprises, filed for liquidation. He reported assets of $3,510 and liabilities of $26,701.
John Edward McDaniel of Abingdon filed for a wage-earner plan for repayment of debts with both assets and liabilities estimated at less than $50,000. He does business as McDaniel Marketing Services.
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