ROANOKE TIMES
Copyright (c) 1996, Roanoke Times
DATE: Saturday, April 13, 1996 TAG: 9604150027
SECTION: BUSINESS PAGE: A-4 EDITION: METRO
Gen-Xers reading papers, study says
WASHINGTON - A study sponsored by the newspaper industry says 42 percent of young adults read newspapers daily or almost every day.
``This study shows that the `MTV Generation' didn't give up reading newspapers in exchange for watching television and illustrates that young people rely on newspapers for unique information other media can't provide,'' said John F. Sturm, president of the Newspaper Association of America. The NAA cosponsored the research with the American Society of Newspaper Editors.
Among 38 million Americans age 16 to 29 - ``Generation X'' - 24 percent of those asked said they read a newspaper every day, 18 percent said almost every day, 21 percent said two or three times a week and 11 percent said only on Sundays. Twenty-one percent said seldom, 4 percent never.
In comparison, the ``Baby Boomers'' - Americans age 30 to 49, born in the post-World War II years - read papers somewhat more consistently, the study found.
Thirty-seven percent said they read papers every day, 16 percent almost every day. Fourteen percent said ``seldom,'' and 2 percent said never.
The study was conducted by Yankelovich Partners of Norwalk, Conn.
- Associated Press
Inventories barely budge in February
WASHINGTON - Business inventories barely budged in February after sharp growth a month earlier when severe weather prevented shipments by manufacturers and wholesalers and kept consumers from retail outlets.
The Commerce Department said Friday that inventories edged up just 0.1 percent to a seasonally adjusted $983.1 billion from $981.9 billion in January. The 0.6 percent advance in January followed a 0.4 percent drop a month earlier. Many analysts had expected a 0.2 percent increase in February.
- Associated Press
Auto exports to Japan up 33%
WASHINGTON - Exports of U.S.-made vehicles to Japan by the Big Three automakers are up 33 percent since last year's auto trade agreement between the two nations, President Clinton said, heralding the increase as evidence his trade policies are working.
Republican leaders and auto analysts pointed out, however, that the sales gains are narrow in absolute terms and still dwarfed by imports of Japanese-made vehicles.
- Bloomberg Business News
Bankruptcies
Six bankruptcies with business affiliations have been filed in the U.S. Bankruptcy Court for Western Virginia at Roanoke.
Andy's Cards and Gifts, trading as Andy's at Crossroads Mall in Roanoke, filed for liquidation. The business had assets of $218,095 and liabilities of $420,912.
J&L Music Co. Inc., a retail business in Wise, filed for reorganization and protection from creditors. The company estimated both assets and liabilities in the range of $50,000 to $99,000.
Jerry C. Deel and Arlene F. Deel of Haysi filed for liquidation with assets of $167,786 and liabilities of $1,082,277.
Bell Mining Co., Inc. of Covington, Ky., filed for liquidation. The company said it had assets of one dollar and liabilities of $172,537.
Richard J. Ryan of Roanoke filed for liquidation, listing assets of $21,910 and liabilities of $57,682. He said he has baseball card shop called Trading Block.
Jerry T. Trent of Vinton, who previously did business as Regional Delivery Service, filed for a wage-earner plan for repayment of debts. He said he had assets of $41,325 and liabilities of $64,300.
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