ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Tuesday, July 9, 1996                  TAG: 9607090065
SECTION: BUSINESS                 PAGE: B-6  EDITION: METRO 
SOURCE: THE NEW YORK TIMES 


FUJI WINS WAL-MART BUSINESS FROM KODAK

Fuji Photo Film Co. fired a fresh salvo Monday in its war against Eastman Kodak Co. for a bigger share of the American photofinishing market. It said it would buy Wal-Mart Stores' six photofinishing plants at a price analysts estimated at $200 million.

The sale would increase Fuji's network of wholesale photofinishing plants to 21 from 15. More significantly, it includes an agreement for Fuji to provide photofinishing supplies for Wal-Mart's in-store photo-processing labs, wresting away one of Kodak's plum customers.

``Obviously, Kodak remains the market leader, but this will definitely strengthen our position in the U.S. photofinishing market,'' said Thomas Shay, a Fuji spokesman.

Brenda Lee Landry, an analyst with Morgan Stanley & Co., said, ``Fuji scored a real coup.''

Few analysts expect the sale to alter the balance of power between Kodak, which controls more than 80 percent of the roughly $5.5 billion amateur-photo processing market in the United States, and Fuji, which had less than 10 percent before the Wal-Mart deal.

``This is a modest positive for Fuji, but Kodak still has momentum,'' said Eugene G. Glazer, an analyst with Dean Witter Reynolds Inc.. He added that Kodak has been on a lab acquisition spree for two years.

Alexander V. Wasilov, Kodak's vice president for consumer imaging, said, ``We feel we made a very aggressive bid for the labs, and we were sorry not to get them.''


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