ROANOKE TIMES
Copyright (c) 1996, Roanoke Times
DATE: Monday, August 19, 1996 TAG: 9608190132
SECTION: EXTRA PAGE: 1 EDITION: METRO
SOURCE: VALLI HERMAN DALLAS MORNING NEWS
It's the slickest thing going.
Colored hair pomade, not unlike the greasy kid stuff of old, is making the rounds of stylish heads across the globe - from the Paris and Milan runways to the locks of k.d. lang.
Celebrity hair stylist Oribe, who has salons on New York's Fifth Avenue and Collins Avenue in Miami Beach and an enviable list of magazine styling credits, is now selling his special Oribe Pomade in six colors - blue, gold, silver, black, brown and bordeaux.
Each $12 colored pomade comes in a shoe-polish tin featuring a cartoon of tattooed Oribe. Plain, which comes in medium and maximum hold, is $10.
The one-named Oribe (pronounced Or-BAY), who personally uses two cans a week to keep his hair ``like Elvis,'' likes the blue best on his black tresses. Sometimes he mixes brown with silver for a green hue; blue and bordeaux for purplish.
``The whole concept behind the product is I love comic books. When you look at Superman they always are illustrating him with black hair but with a blue hue,'' he says.
And with all that high flying, Superman would especially appreciate the pomade's super powers. Oribe says it's a conditioning sunscreen that adds texture, shine and control.
It showed up again during last month's men's fashion shows in New York, where blue was the preferred hue.
``It's a futuristic product,'' confesses Oribe. ``Toward the turn of the century is when I see it really coming in.'' It's in 2000 that Oribe sees the world cutting loose and taking a shine to wild stuff - even if it's only temporarily with blue hair pomade.
Right now, the closest to Roanoke you can find this stuff is at Reflections in Charlottesville.
But the pomade was on display at Hair World '96 in Washington last weekend. "We did very well," said Jim Berlin, Oribe's partner. "We expect to see many more sales in Virginia soon."
LENGTH: Short : 48 lines ILLUSTRATION: PHOTO: No, it's not shoe polish - it's hair polish, or pomade,by CNBin a variety of shades from New York and Miami hair-designer Oribe.
color.