ROANOKE TIMES
Copyright (c) 1996, Roanoke Times
DATE: Sunday, September 8, 1996 TAG: 9609090012
SECTION: CURRENT PAGE: NRV-4 EDITION: NEW RIVER VALLEY
THE LATEST PROMO: A Pepsi can displaying Virginia Tech's home football schedule.
HOW MANY: 3 million cans
COST: Same as a regular can of Pepsi
WHEN AND WHERE: Enough cans were made to cover a four-week selling period. They are available at any major grocery or department store throughout Virginia as well as several surrounding states.
THE PROBLEM: To increase the number of cans sold, many are being packaged in 12-packs and "cubes." As a result, the buyer may not be able to tell until the cardboard packaging is removed if the cans inside display Tech's schedule. The cubes have been moved through stores' inventories faster than six-packs, so six-packs with the Tech logo may be slower hitting the shelves.
LENGTH: Short : 24 linesby CNB