ROANOKE TIMES 
                      Copyright (c) 1996, Roanoke Times

DATE: Thursday, October 10, 1996             TAG: 9610100111
SECTION: BUSINESS                 PAGE: B-8  EDITION: METRO 
SOURCE: MAG POFF

HERE'S HOW TO DEHORN A TESTY, CHARGING BULL

What's an investor to do when a bullish stock market keeps butting against the 6,000 Dow Jones industrials mark and then, as it did repeatedly this week, beats a retreat?

You handle your money the way Sharon Herrmann invests the $2.3 billion she handles as senior portfolio manager for the value equity fund of TradeStreet Investment Associates. The fund is an affiliate of NationsBank Corp. of Charlotte, N.C., and Herrmann was in Roanoke Wednesday to advise bank clients at an investment seminar.

First, she said, you diversify. For Herrmann, that means buying a variety of stocks. For the individual investor, it may suggest a mutual fund. Find one that fits your risk tolerance comfortably, she said.

Then, she advised, invest consistently over time in an unemotional way, ignoring reports on the market. You put a set amount in your mutual fund every month regardless of whether the Dow is up or down. This, Herrmann said, is a winning formula over time.

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